RLH Event: Watch Lover Meetup In New York City May 2nd
The HKWCF is not about high-end watches as much as Baselworld or SIHH. There are a few sprinkled around, but the focus of the show is on "consumer-grade" watches meant for "everyone else." It actually seems to make more sense because sometimes at the large European shows I constantly think to myself "who is buying all of this stuff?" The engineering roots of watch making comes across so clear on the show floor. It isn't populated by artists and designers looking to convey their emotions on the world, but rather engineers and production people looking to produce 100,000 units here, and 100,000 units there for the ultimate benefit of their company. The lack of Europe's marketing bullshit is refreshing, but you quickly miss the shiny layers the Swiss and French so expertly place on their images. I can't decide whether I prefer Asia's factory approach or Europe's salon approach to this whole trade show concept. Both extremes are intense on the senses and walking around I look for comfortable mediums between the two.
Using medieval (and prior) Iceland history, JS Watch came up with an attractive design to engrave all over the 42mm wide steel case of the Frisland God piece. According to the brand they spent a lot of time looking at old Icelandic artifacts for inspiration. On one side of the case is space for an engraving in the ancient Höfðaletur font. It says "Iceland" by default, but JS Watch recommends that each customer order a custom engraving (such as their name) to be spelled out in Höfðaletur (no, I don't know how to pronounce that either) text.
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