This direction has allowed Marcello C to take a lead role as one of the fastest growing small watch companies. Saving money on not having to test designs, they focus on quality. Let others make the mistakes and produce what the consumer clearly wants. Perusing the Marcello C collection, you will see all familiar faces. The Tridente and Nettuno models are all Rolex Submariner clones with their own twist. Their aviator watches take designs from classic watches of the past from IWC, Glashutte, and countless others who have implemented such designs. At this point, Marcello C is putting its own twist on a theme, rather than copying anything. This complaint aside, there is little to complain about a Marcello C watch, as is clear from the reviews online.
There are novelty watches, and then there are pretty interesting novelty watches. Ulysse Nardin always graces us with a multitude of interesting timepieces in addition to those it actually intends on being sales leaders. For a while, Ulysse Nardin was quite keen on taking up the challenge of producing a series of celestial or astronomical themed watches, with many a fascinating result.
Giger states that, "no one has seen me Swatch-less since 1982. A life with out Swatch for me, is unimaginable. It will be the only watch I wear until it falls off my wrist." Morbid as Giger's tone may be, it is nice to know he is a watch enthusiast and takes pride in the concept. He also comments on how he has been "grappling" with Swatch designs artistically. Meaning that it has been difficult for this normally agile artist to incorporate the Swatch watch into his artistic creations. Regardless, his works are thought provoking and recognizable. He takes the utilitarian simplicity of the Swatch design and multiplies it to create a pattern. This is the most effective way of amplifying the aesthetic value in something simple and functional.